According to Google:
“Those seeking success in Google Search should be looking to produce original, high-quality, people-first content demonstrating qualities E-E-A-T.”
That is, Experience, Expertise, Authoritativeness, and Trustworthiness - regardless of whether you’re using AI to create the content or not.
How do you generate E-E-A-T on your website? By publishing content that’s informative, original, factual and be written with the intention of helping the reader understand a topic, answer a question or solve a problem.
Some steps to take to achieve this are detailed below: