Delivering a great user experience is high on Google’s priority list when it comes to deciding which content to rank in the SERPs.
According to Big G:
“Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years.
“For example, about 10 years ago, there were understandable concerns about a rise in mass-produced yet human-generated content.
“No one would have thought it reasonable for us to declare a ban on all human-generated content in response. Instead, it made more sense to improve our systems to reward quality content, as we did.”
So, if you’re going to use AI to help write your content, it needs to create a high-quality experience for the user. This means that it should be easy to navigate, accessible and engaging.
Here are some ways to do this: