One of the biggest fears bloggers have about using AI to write content is: “will my website get penalised as a result?”
It’s a fair question. Nobody wants to put in the hard work to get traffic, only to have it taken away.
But on Wednesday, 8 February 2023, Google cleared the air with a significant announcement, which stated:
“Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings. Automation has long been used in publishing to create useful content. AI can assist with and generate useful content in exciting new ways.”
Great news! But, there’s a catch…
AI-written posts must adhere to Google’s guidelines, and below I’ve outlined 6 ways you can make sure your content does this (I apply these techniques to my own AI-assisted posts).
1. Ensure your content adds value